The Marketing Specialist will work closely with the Marketing Manager to support social media and digital marketing initiatives. This role provides support to the marketing department by assisting with creative insights and developing marketing content for digital marketing channels. Day-to-day responsibilities include assisting with production schedules, creating content, proofreading content, campaign ideation, events and collaboration with internal groups and external vendors.

Social media account management. Create engaging text, photo and video content. 
Measure social engagement and analytics, suggest new ways to attract prospective Members
and engage current followers. Develop a posting schedule, with an emphasis on web
traffic and engagement. Stay up-to-date with changes on all social platforms ensuring
maximum effectiveness.

Respond to online reviews and feedback. Respond to comments and messages on 
social media and route communications through the appropriate Credit Union departments.

Ensure creative marketing materials undergo regular review and adhere to brand guidelines.

Coordinate special events; monitor planning, schedule and implementation as 
required for proper execution of each event.

Prepare communications and materials related to marketing promotions or campaigns. 

Make regular visits to branch locations to update marketing materials. 

Perform other duties as assigned

Knowledge and Skills:

Experience:
Minimum 1 year of marketing-related work experience required
Proficiency in MS Office
Knowledge of Adobe Creative Suite preferred
Personal experience with social media channels

Education:
High school diploma required
BA degree in marketing, advertising, communications, journalism or related field preferred

Interpersonal Skills:

Outstanding written and verbal communication skills
Good interpersonal and organizational skills
Able to demonstrate professional work ethic

Other Skills:
Able to maintain flexible work schedule to support events
Must be able to work with highly sensitive information and maintain confidentiality

This Job Description is not a complete statement of all duties and responsibilities comprising this position.

Southland Credit Union is an Equal Opportunity Employer.